Brief: Craft a substantive outcome including a paginated publication, driven by a unified vision and strategy, executed by the consent and collaboration of a design team.
Time Frame: 1 Month
Required Deliverables: Developed Concept, Tangible Paginated Publication Slide Deck & Presentation,
Roles: Garment Design & Production, Storybook Design, Zine & Poster Design, Illustration, Research & Concept Synthesis
Software: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Problem: Though the existing Barbie Chelsea Can Be campaign provides influence for young aspiring artists, Mattel lacks a product that introduces every girl to design as a career possibility.
Solution: Mid Mod Dreamhouse inspires every girl to participate in mid-century modern design by
introducing them to designers, artifacts, and concepts from the century.
introducing them to designers, artifacts, and concepts from the century.
Product Description: Included in the Mid Mod Dreamhouse is a playset with 9 interchangeable walls that children can easily reposition, a mid-century modern table & 5 chairs, a vase, 2 design books, 2 posters, a rug, an Eames House Bird, an instruction manual, a storybook, and two dolls.
The Barbie Chelsea Can Be designer set is sold separately and includes a doll with her field notes, pencil, sketchbook, laptop, and a zine that folds out into a collectible poster.
Caroline Davis - Branding, packaging design, construction & mockups
Madi Green - Instruction manual design, print production, & mockups, zine/poster copywriting, photo documentation & editing
Lydia Meadows - Storybook design, copywriting, print production, & mockups, zine/poster design, copywriting , print production, & mockups, doll garment design & production
Noah Rigsby - Mid Mod Dreamhouse playset design & production, furniture production