The Tucson Whiptails

2025

Responding to the need of Brand Identity Design for a USL League One Expansion Soccer Team in Tucson, Arizona, research led to the Sonoran Desert.
Two predatorial species–the Whiptail and the Collared Lizard form the symbolic DNA of the brand idenity. The whiptail sprints upright on its hind legs, a defiant and unforgettable posture. It is vigilant, and will fight to the death. The collared lizard is fiercely territorial and visually commanding. The home and away kits feature a textured pattern derived from indexical movements marked in the sand. The texture feels alive, vibrating with the motion of the Whiptail.
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This website changes FAST & OFTEN! You're seeing iteration 3.

What's in the works now? Adding two bespoke typeface projects, a Brand Identity Design project for a B2B Harvard startup called Skye Performance, Copywriting for my design philosophy, transitioning to a more professional email address, and brainstorming for smoother UX.
You better check back tomorrow!

Do you like the way I think? Let's chat about bringing my creative mind to your team (Coffee's on me $$$)!

© 2026 Lydia Meadows
This website changes FAST & OFTEN! You're seeing iteration 3.

What's in the works now? Adding two bespoke typeface projects, a Brand Identity Design project for a B2B Harvard startup called Skye Performance, Copywriting for my design philosophy, transitioning to a more professional email address, and brainstorming for smoother UX.
You better check back tomorrow!

Do you like the way I think? Let's chat about bringing my creative mind to your team (Coffee's on me $$$)!

© 2026 Lydia Meadows